Still Going Strong

Even those who don’t take a ride on the Eye will delight in seeing it lit up at night. At the time of writing, the Eye is currently pink due to sponsorship, but it is not uncommon for it to take on alternative colours based on current affairs. A couple of examples of this include February 2022, when the Eye was lit in blue and yellow to show solidarity with the Ukraine. It has also been seen to be red, white and blue to mark the arrival of Royal babies.

The London Eye has consistently attracted high volumes of visitors since opening, and with around 3.5 million passengers a year, it is the most popular paid tourist attraction in the United Kingdom. The attraction is included in our London Daytrip.